Marketing is a dynamic and ever-changing field. The top digital marketing strategies change with the consumer and technology trends of the day. This is why every company needs a good marketing strategy that's well-planned and has well-defined milestones and objectives. Once you have the right ...
The pricing of electric vehicles is more palatable to luxury buyers than mass-market consumers, and the sales results bear that out clearly. Dating from the introduction of the Tesla Model S, EVs tend to hit a premium price point, making them less accessible to the average consumer. Mass mar...
Things you can do again and again to help achieve your goal A digital marketing strategy affects the core of a business. A true marketing strategy has far-reaching impact on the primary goal of a business. Nothing less. A digital marketing strategy has a specific goal or goals. The ...
Here you can use superlatives like “The world’s best”. For example: McDonalds’ would say “The world’s best quick-service restaurant” . Brand Vision Example — McDonalds* *Check out my other article for more examples of vision statements. For Tesla it would be “The world’s best ...
A few businesses can afford expenditures on building an eCommerce marketing strategy and wait for months to get a first understanding of its efficiency. Meanwhile, the landscape can be changed; competitors can overcome you. It's a constant dynamic you have in eCommerce, especially if we're tal...
You can come up with tons of marketing objectives, but that doesn’t mean you should. AsMichael Porterwould say, strategy is deciding what not to do. So here are a couple of golden rules for choosing: Less is more– The fewer objectives a marketing campaign has, the more effective it ...
indicators (KPIs), and analyzing your progress will inform you on which brand recognition strategies you can modify to be more effective in the long term. Building brand recognition takes time and consistent effort, so measure, analyze, and adjust regularly to hone your marketing strategy over ...
Attracting new customers can be a difficult feat for many companies. Learn how to effectively execute a customer acquisition strategy.
Finalize the plan.Once both parties are on board, the strategic alliance can be formalized with the necessary legal documents, spelling out what is expected of each of them and what happens if one or the other fails to live up to its side of the bargain. This plan also acts as the road...
Branding as mass marketing took off in the 19th century, as sellers of products like flour began thinking about ways to distinguish themselves from their competitors.2 How to Create a Brand When a company seeks to define its public image, it first must determine its brand identity or how it...