Live streaming an event to anyone who might not be able to attend in person can expand your reach and grow your audience. Before the pandemic, we held an event at our Cambridge office called Change the Channel, but we also live streamed it for people who couldn’t make it. And it was...
Why Live Stream an Event? Organizations canlive stream eventsfor numerous benefits. You can live stream an event to increase brand awareness, create a sense of community, or provide a paid experience for an exclusive audience. Live streaming provides your organization with another means of generatin...
The journey of learning how to live stream an event can be stressful. These step-by-step instructions will help you broadcast your next event with confidence. Let’s turn your event’s live stream into a highlight for every attendee, near and far. 1. Plan your live stream event Whether...
But let’s say you’re ready to take it even further and you want multiple cameras. And if you’ve ever watched a live stream before, which had one single camera just panning back and forth or even just locked off and static, that can get pretty boring to watch for an hour. Or for...
Lighting: Proper lighting can make a significant difference in the visual quality of your live stream. If you are hosting an indoor event or filming in low-light conditions, consider using additional lighting equipment such as LED lights or softboxes to ensure well-lit and visually appealing vide...
The checklist contains guidelines in developing an audience engagement strategy, production and cost considerations in live streaming an event, equipment and lighting and Internet speeds. The checklist was compiled by Cece Salmon-Lee, marketing director for Active Network, Business Solutions division....
Both Facebook and YouTube have ‘Go Live’ features that allow you to stream directly to them. In its simplest form, going liveonly takes a mobile phone that has a camera, and you can live stream an event directly to your YouTube channel or Facebook profile. ...
Today, live video streaming can encompass anything from an amateur dance tutorial to the Super Bowl. Recent data from a survey by Parks Associates found that 43 percent of U.S. internet households have “live streamed online content.” Of those users, 61 percent have streamed a live ...
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Today, live video streaming can encompass anything from an amateur dance tutorial to the Super Bowl. Recent data from a survey by Parks Associates found that 43 percent of U.S. internet households have “live streamed online content.” Of those users, 61 percent have streamed a live ...