Cross-selling is an important strategy to maximize revenue and increase customer lifetime value. By providing additional products or services to existing customers, businesses can create more valuable relationships with those customers. Customer loyalty plays an integral part in increasing the success ofc...
Discounts are, hands down, the most common tool that competing businesses use to attract new customers and get them to come back. The bigger the discount, the more likely a customer will choose your product or service over other offers. But what if your competitors offer an even lower price?
Excellent customer service isn’t the only characteristic of a customer-centric brand, but it is one place where you can make each customer feel valued. Invest incustomer service trainingand support for teams so they can bring a human touch to each interaction. 6. Develop a customer-centric m...
There are several types of loyalty programs for small businesses which you can create. Whatever the type of program you wish to build, you must follow the following steps to ensure that you develop a successful program for new and existing customers. 1. Identify the target audience Th...
Download my free checklist,Branding For Small Businessesfor more actional tips on how to increase brand loyalty and advocacy so you can provide a positively memorable experience related to what you have to offer and improve customer retention....
3. Build customer loyalty and become a lovemark brand All successful businesses have one thing in common: they know how to manage their customer lifecycle and engender loyalty in their clients. When a business invests in customer education, it fosters a stronger connection with the brand and thu...
The owner's involvement in day-to-day operations can be limited, especially in larger enterprises. Small businesses tend to offer a narrow range of products or services tailored to a specific customer base. They might focus on providing personalized, local solutions. Enterprises typically have a...
Just like DHL Express' customized solutions are built hand-in-hand with customer feedback, actively listening to your team members can be a game-changer. When you invite everyone to share their ideas on how to make things better, you tap into a wealth of knowledge and experience. It's a...
It can have a profound impact on the bottom line -- current customers are 5-10 times LESS expensive to sell to than new customers. And, you can avoid nasty customer defections due to neglect. 8. Are you actively converting first-time buyers to long-term customers? In some businesses,...
Real customer loyalty is forever. That’s a long time. Don’t expect to offer the same Pepsi for 50 years and keep people interested in your brand. The most successful businesses understand this concept and are always finding ways to become better. For marketers, this means always finding ...