Mahoney, James
Curt: Our main problem was the fact that our incentives weren't aligned with the agency that we hired. This was two seasons ago, that we were working with this particular agency. What's interesting is that the payment structure we were working on them with was basically just predicated upon...
HOW TO MANAGE A Winning Agency Relationship.The article offers information on how the pharmaceutical companies can manage their relationship with their advertising agencies. These include the adherence of pharmaceutical managers to set up policies for working with outside agencies and the utilization of ...
Yanal:Yeah, I think that campaign is a perfect illustration of not necessarily looking for a big influencer and trying to just connect yourself with a big influencer. It was something we developed with an agency we worked with and you know, it was really about how do we really get in to...
Client renewal conversations can be challenging, but if you’re confident in the work you’ve done, then it’s all a matter of preparation. Shake out your nerves, and use the following tips to build a strategic, quantitative business case for continuing your agency-client relationship. Nearin...
This allows an agency to build expertise in their partner’s tools, creating efficiencies and expanding the amount of services they can easily and confidently offer to their client base. Depending on the partner capabilities, it can also enable agencies to manage their clients’ digital marketing ...
If webcare agents can successfully regulate their own emotions, they are more likely to be successful in regulating the emotions of their customers. Previous research has shown that an employee’s emotional state can exert a direct influence on the emotions of customers through a process called ...
There are all these different roles of areas where you could buy help, and you could use a Services Agency, or you could bring someone in and pay them a part-time or full time salary to play a role on your team. Ezra: The way that I like to do this, I'll say, listen, I ...
an interview with a local news magazine on … I think it was ABC. He had reached out to me, because he had seen … I was doing paintings. I was painting sneakers. I already had a relationship with some of the shoe stores and sneaker stores in the area from having been in the ...
In order towork with the right copywriter for your project, you must ask the right questions. Establishing a positive and professional relationship with a copywriter is essential. There needs to be good communication all around. That way, the first job will be a success and then you can move...