How Brands Grow, Part 2, revised version, Jenni Romaniuk and Byron Sharp, Oxford University Press, 2015, 192 pages.这本书是澳洲营销学教授Sharp和他的同事们写的品牌如何成长的续集,书里仍然重点强调了第一本中说的几个重要观点:1. 双重法则(马太效应),大的品牌赢者通吃,市场占有率越高,客户越忠诚,买...
How Brands Grow Part 2 作者:Jenni Romaniuk/Byron Sharp 副标题:Emerging Markets, Services, Durables, New and Luxury Brands 出版年:2015-11-19 页数:192 ISBN:9780195596267 豆瓣评分 9.5 21人评价 5星 66.7% 4星 23.8% 3星 9.5% 2星 0.0%
How brands grow part 2 2025 pdf epub mobi 电子书 著者简介 Jenni Romaniuk, Associate Director (International), Ehrenberg-Bass Institute for Marketing Science Jenni Romaniuk is Research Professor and Associate Director (International) of the Ehrenberg-Bass Institute, at the University of South Australia...
How Brands Grow and How Brands Grow Part 2Margot NortheyJoan McKibbin
英文原版 品牌如何成长2部分 How Brands Grow Part 2 新兴市场 服务 耐用消费品 新的豪华品牌 全英文版 作者:Romaniuk出版社:Oxford出版时间:2021年11月 手机专享价 ¥ 当当价 降价通知 ¥603.00 配送至 广东广州市 至 北京市东城区 服务 由“华研外语旗舰店”发货,并提供售后服务。
How Brands Grow Part 2 关键内容 How brands grow 品牌如何成长 ： 双重危机定律+渗透率 Target the ...
of those business bestsellers that has fast become an absolute must-read for marketers; it has perhaps done more to shake up the world of brand marketing than anything else created or published in the last decade (see our summary of Sharp’s 2016 followup book How Brands Grow Part 2here)...
Customer lifetime value can determine the success of your ecommerce business. Learn how 5 brands improved LTV using loyalty programs.
New brands often work within a small budget. If this is the case for you, considerdesigning a logoyourself. You can use a free tool like Canva or try alogo maker. These work by generating sample logos based on basic information about your business. ...
Ok so now, let’s move onto the 2nd part of our brand strategy, which is positioning. PS. Also check my other article where I feature core values of famous brands. Section 2: Brand Positioning Since you’ve defined your brand internally, now let’s position your brand externally—in the...