《how brands grow》中文译本《how brands grow》中文译本 《How Brands Grow》中文译本:《品牌如何成长》 这本书主要介绍了品牌成长的核心要素,包括品牌定位、品牌传播、品牌扩张等方面。此外,书中还深入分析了消费者行为和市场竞争等对品牌成长的影响。在《品牌如何成长》中,作者运用丰富的案例和数据,为读者提供了...
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a sty...
How Brands Grow, Part 2, revised version, Jenni Romaniuk and Byron Sharp, Oxford University Press, 2015, 192 pages.这本书是澳洲营销学教授Sharp和他的同事们写的品牌如何成长的续集,书里仍然重点强调了第一本中说的几个重要观点:1. 双重法则(马太效应),大的品牌赢者通吃,市场占有率越高,客户越忠诚,买...
Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book ...
当当华研外语旗舰店在线销售正版《英文原版 品牌如何成长2部分 How Brands Grow Part 2 新兴市场 服务 耐用消费品 新的豪华品牌 全英文版》。最新《英文原版 品牌如何成长2部分 How Brands Grow Part 2 新兴市场 服务 耐用消费品 新的豪华品牌 全英文版》简介、书评、试读、
营销界人人尽知科勒《营销管理》、特劳特和里斯的《定位》,却少有人知道这本——近年来最具颠覆性、也最有争议的书<How brands grow: What marketers don’t know>(作者:南澳大学营销学教授Byron Sharp)。打从2010年首版印刷,就引起国外营销同仁们的关注和争议, 因为实在是太胆大了——竟敢如此赤裸裸的挥舞着...
How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented ar...
<How Brands Grow>颠覆传统营销认知 营销界人人尽知科勒《营销管理》、特劳特和里斯的《定位》,却少有人知道这本——近年来最具颠覆性、也最有争议的书<How brands grow: What marketers don’t know>(作者:南澳大学营销学教授Byron Sharp)。打从2010年首版印刷,就引起国外营销同仁们的关注和争议, 因为实在...
译者导语 在营销界,人人皆知科特勒、特劳特,熟读《科学管理》《定位》,却鲜有人知道这本近年来最具颠覆性、也最有争议的书《How brands grow: What marketers don’t know》。 营销自从成为一门学科以来,所谓…
营销界人人尽知科勒《营销管理》、特劳特和里斯的《定位》,却少有人知道这本——近年来最具颠覆性、也最有争议的书<How brands grow: What marketers don’t know>(作者:南澳大学营销学教授Byron Sharp)。打从2010年首版印刷,就引起国外营销同仁们的关注和争议, 因为实在是太胆大了——竟敢如此赤裸裸的挥舞着...