Video Logo Size: How big should the logo be on your video intros? GREGG BLANCHARD Sometimes it feels like design-related questions can only be answered via intuition, but it turns out that if you get a little bit of data you can quantify that intuition. ...
●Simple in appearance:One of the things that you should avoid when creating your logo is to make it overly complicated. Keep your logo simple and only include the essentials. ●Convey the intended meaning:Your logo is built around your brand’s core values and story. Therefore, it should b...
Prepare a new presentation with five different logo sizes: big, slightly bigger, slightly bigger again, slightly bigger still again, and biggest. Ideally, the difference between in the sizes should be maddeningly imperceptible. At the next meeting, and with a bit of ceremony, lay them out befor...
To make an effective wordmark logo, select or design a font that aligns with the brand personality while also setting it apart from competitors. It should have its unique identity, avoiding any resemblance to existing wordmark logos. For example, the brandPRADA,which has this type of logo, s...
This type of lock-up is ideal for scenarios where it needs to make a big impression and has a decent amount of real estate to work with. Think signage, packaging, a postcard front, shopping bag, or brochure cover. Primary logo –The primary logo design is the MVP of your brand. This...
Step 1: Research your brand identity Most of us dislike doing research — why can’t I just get started already?! — but it’s an important step in any major project. To make your logo successful and long-lasting, you’ll need to set a solid foundation. And to set a solid foundation...
Bonus: Hire Someone to Make Your Website Logo Why You Need to Create a Logo for Your Website Many people around the world can recognizebig-name brandsfrom their logos. When you see the iconic Golden Arches of McDonald’s anywhere in the world, you instantly recognize the brand and know...
Discover how to make a good, professional logo that stands out—perfect for building a brand, launching a business or creating a company logo from scratch.
Make your brand stand out Creating a standout online store logo starts with establishing clear brand guidelines and getting creative. Use elements that reflect your brand’s identity, like a hand-drawn illustration or cleverly integrated negative space. Your own logo should instantly communicate your...
5. Memorability: Make It Stick In a world of information overload, your logo needs to be the visual equivalent of an earworm. It should stick in people's minds like that annoying pop song you can't shake off. How? By being: