Artificial intelligence (AI) is on the minds of all content creators. Some are embracing the technology wholeheartedly while others are more wary, and rightly so. We’re already seeing the effects AI is having on content marketing, but not all of them are good. This blog explores what impa...
Over the past few years, content marketing AI tools have become significantly more sophisticated, prevalent and accessible. These solutions claim to help businesses save money, scale marketing efforts, find and target new audiences and, in some cases, replace human labor altogether. But, does ...
The impact of AI on our content marketing strategy In recent months, we've worked with writers who write close to ten articles per month, as opposed to the initial capacity of three or four articles per writer per month—all thanks to an AI-supported content system we've implemented. ...
If that’s you, you need to reconsider because AI is knocking on your door too. Here’s how AI will impact content marketing in the coming months and into 2018. The more you know, the better you’ll be able to leverage the technology as it rapidly improves over the next...
In content marketing strategies, predictive analytics can help identify marketers with the type of content that a user will be interested in. Without AI, such a level of sophistication is simply out of the question! Content creators can pour their efforts into areas that actually bring value. Wi...
Is your business AI-ready? Talk to any smart marketer today and they will tell you how artificial intelligence is being adopted across the customer lifecycle. Whether it is AI-generated content or predictive analytics, AI is being applied in some form or the other to ...
But celebrities and influencers being immortalized as AI chatbots isn‘t the only impact on influencer marketing we’re seeing, Berrios. "I think the biggest change I've seen is that the creator operation now boils down to one person," he says. "Previousl...
AI Content for SEO: The Google Perspective If you’ve been keeping up with recent news, you’ll know that in May 2023,Google confirmed it is improving search functionsby rolling out its generative AI model. This change will not only transform the appearance of SERPs but also potentially infl...
Given the disruptive nature of this technology, execs have the crucial job of figuring out how AI will impact their company in the short and long term. Engineers, on the other hand, have the technical skills and are likely evaluating how this new tech can support their upward mobility. ...
But that doesn’t mean AI will replace content marketers, SEOs, or writers — or, at least, won’t replace themyet. AI has a lot of potential. But it also has limitations. Before using AI for content marketing, it’s helpful to get to grips with the constraints of AI. ...