Brand equity is a measure of the perceived worth of a brand or product in the eyes of consumers. Learn how to build and strengthen your brand’s equity.
A final step before you lock in a name for your company is to do a trademark search. A basic search of US trademarks is free. It gives you some confidence that you're not choosing a name that will lead to an expensive lawsuit in the future....
Financial projections: This is where you crunch the numbers. Include a startup budget outlining initial costs like the purchase of a truck, equipment, licenses, permits, and initial inventory. Develop a monthly cash flow statement, income statement, and balance sheet. Be realistic and back up yo...
Here is a complete guide to everything you need to know about how to work and communicate asynchronously in a remote work environment. Learn more!
Whatever route you take to achieving this goal, there is one defining factor that stands above everything else in realising it: your passion and persistence . These qualities can lead to a successful career or business idea but there are some key points to consider when getting the initial ...
Create a lead generation landing page, copy the URL, and paste it into the code generator of your choice. And just like that, you’ve got a QR code for current and prospective customers to scan. There are three types of QR codes for you to choose from: standard, framed, or customized...
Note: for more help on lead magnets, including the delivery of them –check out my detailed guide to lead magnets. Consider creating an unannounced bonus to grow your email list Creating a single opt-in bribe is great, but if you give your subscribers something they weren’t expecting, you...
This is going to be the most comprehensive advice you’ll find on building a successfulblogfrom scratch. If you want to start a blog fast, though, feel free to use the numbered steps above as a quick cheat sheet. You can go directly to the step you need the most help with, or grab...
Because it simplifies the entire prototyping phase, 3D printing can significantly reduce the time it takes to bring aproduct to market. Manufacturers could sometimes reduce their lead time from months to days. Sheet Metal Fabrication If you want to use metal for your prototype, sheet metal fabrica...
Patent pending status lets you market your invention with less risk of theft. Patent pending status doesn't give legal protection. However, it does deter theft of ideas. Others are less likely to copy a patent pending invention, because copying could lead to a lawsuit if you receive your pat...