而house of brands是指一个公司推出的产品叫的是不一样的品牌名字，比如说汰渍，潘婷，沙宣，飘柔都属...
House of Brands A House of Brands is the exact opposite of a Branded House. Whereas a Branded House maintains the focus on a single, well-known and consistent brand, a House of Brands is home to numerous brands, each independent of one another, and each with its own audience, marketing,...
A House of Brands is the opposite of a Branded House in many ways. It’s a strategy where each brand has its own brand identity, often representing a separate demographic, need, or occasion. A House of Brands can include numerous brands, where each brand is independent of the others, oft...
In contrast, when spillover effects are high, the firm chooses joints branding because it is inherently more profitable even if building additional brands is free. When spillover effects are intermediate, however, firms opt for separate branding despite the additional cost of building more brands. ...
house of brandsbranded housefirm reputationcustomer relationship managementSome firms that operate in multiple product markets use the same brand in different markets, while others use distinct brands. This research investigates for whdoi:10.2139/ssrn.3116284Yu, Jungju...
House of Brands vs. Branded House vs. The Right Answer A lot has been written about various brand hierarchy models, broadly ranging froma branded vs house of brandsapproach. Here’s a breakdown: A branded houseuses a single primary brand to span a set of offerings operating with descriptive...
Both Anta and Li-Ning need to create sub-brand names that resonate globally. That would lead to a range of sub-branded items with the corporate name retaining a reassuring, confidence-boosting presence. Since other Chinese sportswear brands are a bit behind Li-Ning and Anta in terms of globa...
In many cases, however, it is not easy to apply a strict branded-house strategy, as many global companies operate as joint ventures in some markets. This increases the organizational complexity and limits the brand strategy. In China, for example, the complex structure of the...
Having received a makeover by YODEZEEN architects, the 6-bedroom property had interiors furnished with top-of-the-line brands such as B&B Italia and Cattelan Italia. The Lana Residences, Dorchester Collection – AED 138 Million OMNIYAT, the city’s top developer, sold a jaw-dropping penthouse ...
aWith the Branded House approach, a brand architecture is built with still-independent sub-brands that are marked (additionally) with the corporate umbrella brand 与被烙记的议院方法,品牌建筑学用标记的仍然独立次级品牌建立(另外)用公司伞品牌[translate]...