A House of Brands is the opposite of a Branded House in many ways. It’s a strategy where each brand has its own brand identity, often representing a separate demographic, need, or occasion. A House of Brands can include numerous brands, where each brand is independent of the others, oft...
P&G House of Brands Benefits A House of Brands strategy can offer businesses with a variety of offerings the freedom and flexibility to flesh out each individual brands. Benefits include: Reach – a greater ability to define unique target audiences and create products that broaden a brand’s demo...
The article reports on the increase in like for like sales of department store chain Debenhams in the 10 weeks to August 31, 2013. The company committed to increase marketing spend to fuel growth. Analysts cited the retailer's bespoke multi-brand strategy for the growth. Growth was also ...
While a branded house is often preferred, there are cases when a portfolio of brands makes sense. In these instances, distinct brands may play specialized roles, much like the positions on a sports team. Amazon is a great brand architecture example. Amazon invests in numerous strategic brands—...
In many cases, however, it is not easy to apply a strict branded-house strategy, as many global companies operate as joint ventures in some markets. This increases the organizational complexity and limits the brand strategy. In China, for example, the complex structure of the...
global giants Anta and Li-Ning leading the way. Initially, established global sports brands such as Nike and Adidas did not feel the pinch of the expanding Chinese brands. But in 2022, Anta overtook Adidas to become the second-largest sportswear brand in China with a market share of 20.4 ...
After 45 years, the resulting I Love NY campaign remains fresh in the minds of locals and tourists, successfully revamping New York City’s brand. Cities across the world like Paris, Amsterdam and Jerusalem have similarly invested heavily in constructing magnetic brands for themselves. + 1 Save...
"Both are on their way to becoming billion-dollar brands," said Jonathan Ramsden, EVP/CFO/CAO. Initiatives this year include accelerating Big Lots' next-generation furniture strategy and rolling out the Lots Under $5 impulse buy set following a test in select stores last year. The mix of ...
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Building Best Brands StandortedeSpracheKontakt Happy Holidays! #FuturePositive Greetings aus dem House of Communication FuturePositive Report ansehenFuturePositive Report ansehen Warum wir? Mit unserer Erfahrung aus über 50 Jahren Arbeit, einer voll integrierten Arbeitsweise und unserer ÜberCreativity ...