Deciding to present one single-branded house or opting for “sibling brands” under that house is an important crossroad for multi-brand commerce. This decision will impact every part of your journey moving forward. And as with most significant business decisions, it is essential to do thorough ...
A Branded House is the most common form of brand architecture. Major brands like Google and Apple are exemplary models of this style, wherein both have smaller sub-brands, but all are marketed and operated under the umbrella of the parent brand. For instance, you might check for appointments...
In many cases, however, it is not easy to apply a strict branded-house strategy, as many global companies operate as joint ventures in some markets. This increases the organizational complexity and limits the brand strategy. In China, for example, the complex structure of the...
Synergy.The brand structure should allow the organization to deliver against a larger brand promise than any single brand could achieve. Key question: Have we created strategic linkage to provide incremental value (i.e., the idea of 1 + 1 = 3; Honda adds to Accord, Accord adds to Honda)?
When spillover effects are low, firms jointly brand to save the cost of building a second brand. In contrast, when spillover effects are high, the firm chooses joints branding because it is inherently more profitable even if building additional brands is free. When spillover effects are ...
house of brandsbranded housefirm reputationcustomer relationship managementSome firms that operate in multiple product markets use the same brand in different markets, while others use distinct brands. This research investigates for whdoi:10.2139/ssrn.3116284Yu, Jungju...
But image is not reality, an obvious but necessary mantra when it comes to brands, “FEMA,” the agency's former chief-of-staff Jane Bullock laments, “was once a brand name.” Stripped of the reality of performance, the brand went under with the levees. Branding becomes socially ...
Hebel House is a brand of prefabricated housing in Japan. gv2019 My house is brand-new. OpenSubtitles2018.v3 This house is brand-new. OpenSubtitles2018.v3 She says that the house was branded a " hongjak ". OpenSubtitles2018.v3 She says that the house was branded a " hong jak. "...
Brandhouse er et brandingbureau, fordi vi har fokus på at øge værdien af de brands og virksomheder, vi samarbejder med. Det kalder vi Branded Behaviour ®
Both Anta and Li-Ning need to create sub-brand names that resonate globally. That would lead to a range of sub-branded items with the corporate name retaining a reassuring, confidence-boosting presence. Since other Chinese sportswear brands are a bit behind Li-Ning and Anta in terms of globa...