Set the tone:Let your guests know the theme with your invitation. Will this be a more formal, jackets-and-ties sort of night or a kitschy ugly sweater party? Make the tone clear so no one shows up wearing the wrongwork holiday party outfit. Send aFlyerinstead of a more formal Card, ...
For your call to action, resist vague wording like “click here.” Instead, say something specific like “Buy Gift Card Now!” Most importantly, when someone clicks a link, make sure they are directed to where they are expecting to go. The most effective CTAs are 1-5 words long. So ke...