Bigger, colorful, and enormous hoardings with minimalistic design and product placement have a subliminal effect on the viewer's psyche. They are effective because they are noticeable. Because the same advertisement is seen by people regularly, outdoor advertising raises the recall value of a brand...
Exploitative leadership is an acute threat to employees due to its negative effects on their attitudinal and behavioural outcomes. Despite the prevalence of exploitative leadership, research on this notion is still in its infancy. Drawing on the Conservation of Resources (COR) theory, our study exami...