“If customers prefer to be given credit that they can spend on another visit, they can simply ask for an hmv gift card loaded to that value, and there’s also a cash option – the re/play app quotes a ‘price’ for this too.” The spokesperson adds: “One of the key...
The card is differentiated from similar cards with mass merchants, which provide future discounts on shopping bills; instead the focus is on redeeming points – which can be tracked online – for exclusive offers and benefits. The promotional film for Pure HMV included an offer to attend the pre...