They cannot compete on specs-to-price ratio so they are trying a different value proposition. Their success is more prominent in the budget segment, for example they market leader in Kenya and have local assembly there and a partnership with microfinancing start-up M-KOPA. I think they will...
They cannot compete on specs-to-price ratio so they are trying a different value proposition. Their success is more prominent in the budget segment, for example they market leader in Kenya and have local assembly there and a partnership with microfinancing start-up M-KOPA. I think they will...