Influence of the ‘Swoosh’ Logo.Another theory links the naming of Nike to the design of the Swoosh logo. Some speculate that the dynamic nature of the logo might have influenced the choice of a name that signifies movement and victory. However, this connection, while plausible, remains specu...
Nike, The History of the Most Famous LogoGarcia, Modesto
The Nike logo history: 1964-71 (Image credit: Nike) Nike as a company began life in 1964 as Blue Ribbon Sports. Headquartered in Beaverton, Oregon, the sportswear firm was founded by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. ...
We take a look back at the history of the logo, from its earliest origins to its possible futures.When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Future) To most people, the word 'logo' has very modern associatio...
We’re all familiar with the Nike logo. With a value of around$34.8 billion, Nike is one of the best-known athletic brands in the world. It’s also one of the most recognizable companies, thanks to its unique emblem. On the foundations of a timeless, simple, and memorable logo,Nike ...
Nike’s current logo, the lone swoosh, was adopted in 1995. Today, the emblem is understood to stand for athleticism, speed, and quality in clothing design. Frequently mentioned as one of the world’s most recognizable logos, the Nike symbol makes a solid case for simplicity. ...
In some cases like Cisco, the idea behind the logo is fairly obvious but in case of Fedex, you will wonder why the spent over a million dollars to come up with the logo and why the Nike logo cost only $35. I am also fascinated by companies that come up with creative names. This ...
In this twenty-first century brand space, Nike is no longer a shoe company — it is a concept that represents transcendence through sports. Consider the Nike ad above: Lebron James is deified in a Christ-like pose and with religious language (‘witness,’‘believe’), both of which imply ...
Released in 1989, the Air Jordan 4 was the first global release of the franchise and the first shoe in the line to feature its signature "over-moulded" mesh. Another notable feature on the Air Jordan 4 OGs was the Nike Air logo featured on the heel, a nod to the way Jordan himself ...
With the Launch of the Nike Tiempo Legend 9 we take a look back at the most important and iconic variations of the Nike Tiempo boot. Worn by the likes of Maldini, Romario, Pirlo, Puyol, Pique, Totti, Van Dijk the Tiempo is one of the best boot silos we've seen. ...