Nike, one of the world’s most recognizable and influential sports brands, is not just known for its athletic products but also for its highly iconic logo – the Nike Swoosh.But how did this simple yet powerful symbol come to be, and what has been its journey through the years? This ...
The current Nike logo (Image credit: Nike) The design was first used on the Nike Cortez, one of its first running shoes. Knight famously paid Davidson a mere $35 for it, the equivalent of $257.54 in today's money. But then in 1983, in a bit of astute PR, Knight gave her a gold...
We live in a Brand Era, where branding isin,and for some, aspiring to the Paul Rand style of logo craftsmanship is about as hip and contemporary as writing your invoices with a quill. Yes, logo design is only one facet of the powerful force that we call brand identity. The history of ...
Color:The Nike logo appears in various colors around the world. Red and white are commonly associated with Nike. The color red has the longest history with Nike, but today, it’s easy to imagine the swoosh in a range of colors. Font:Nike’s logo and font aren’t always connected. You...
The origins of the Jumpman logo were later embroiled in controversy. Photographer JacobRentmeester filed a lawsuit against Nike, claiming that his 1984 photo of Jordan, which inspired the logo, was used without proper authorization. The legal battle, which concluded in 2019, ultimately saw the co...
The Nike logo was designed by Carolyn Davidson, a graphic design student attending Portland State University, where Phil Knight, one of Nike’s founders, was an accounting professor. For her troubles, Carolyn Davidson was paid just $35! Despite being a simple but famous logo, the swoosh symbol...
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A Brief History of Logos A logo is a powerful brand asset for any business as it acts as a symbol that customers use to recognize and connect with your brand. Picture the Nike swoosh, McDonald’s golden arches, or Apple’s apple. These are such iconic logos that they are now familiar...
10. Rasheed Wallace:His name is forever linked to the Air Force 1, as the only NBA player to rock the AF1 High to this day - wearing the ankle strap backwards so that it almost drags across the floor. Over the years, Nike has designed countless PEs with his logo, only a few of wh...
Thankfully, Jeff Johnson got the inspiration for the name Nike after seeing the name of the Greek goddess of victory in a dream. Next, the new brand needed its own logo. Nike reached out to a design student at the nearby Portland State University, Carolyn Davis, to provide sketches. The...