Data-guided marketing experts for higher education We focus our primary and secondary research on the need, motivations, activity and intentions of current, recent and prospective students. The result? Actionable insights that tell you what students are likely to do, not what they would like to ...
In “What Gets Measured Gets Managed,” our 2024 higher education marketing benchmark research conducted in partnership with UPCEA, we analyzed whether professional, continuing, and online (PCO) units are tracking two key metrics that could inform critical outcomes: cost per inquiry (CPI) and cos...
Besides general purpose needs to identify potential customers and adapting educational programs, marketing researches includes analysis of the student's perception towards the services offered by the university. This research paper focuses on the use of market research in higher education in India.PROF ...
Explore the latest research from our 2024 Higher Education Marketing Report, and get actionable ways to realign your marketing strategies to drive enrollment. Submit the form to unlock the full 37-page research report, a webinar recording with slides and a key data points reference sheet. First...
At Thinking Cap Agency, research and data drives everything we do to engage with your future students and achieve university enrollment marketing goals. We're as committed to staying current on college recruitment strategies and higher education recruitment trends as you are.MORE Email ***@refuelag...
Retaining students is becoming increasingly important for institutions offering higher education. Thus, ideas from relationship marketing (RM) should be of great interest to university and college officials entrusted with student enrollment and retention. The RM approach means that great importance is ...
Learn what messages, channels, and platforms to use to communicate your brand in an authentic, continuous way.
Discover the key Higher Education Marketing Trends in 2023-2024! From personalized student messaging to data-driven strategies, stay ahead of the curve.
It starts with a smart digital marketing strategy. But marketing your college or university doesn’t just get more students enrolled on your course. Sure, it’s great to have a steady stream of students you can recruit. But crack your higher education marketing strategy and you’ll be able ...
1) Marketing Research of Higher Education 高等教育市场研究 2) higher education research 高等教育研究 1. The progress, problems & prospects ofhigher education researchin China; 我国高等教育研究的进展、问题与前景 2. Methodology of social sciences andhigher education research; ...