In 2021, Loftie started selling in Amazon’s store and began using Amazon Ads to help reach more customers. “You just have to be there—especially for a small, direct-to-consumer brand early on,” Hassett says. Benefiting a small business with a sound Amazon Ads strategy In 2022, Loftie...
How can advertising help my small business? There are different ways you can grow your business by advertising. You can engage bigger audiences in multiple places to help them become more familiar with your brand and products. You can also connect with shoppers actively looking to make a purchas...
This was my first time selling a business, or doing any kind of transaction this large so I was nervous going into it. Chris made it super simple and laid back. He was very knowledgeable and made the transaction super smooth and a pleasure! We found a great buyer that is going to hel...
"We specifically talked about ... supporting 1 million small businesses, especially in the Midwest of America. Small businesses on the platform selling products -- agriculture products and America services - to China and Asia," he said. They also discussed the China-U.S. relationship, which sh...
Even when selling a common good, standing out efficiently has the potential of drawing away clients from competitors. By taking advantage of social media, which is practically free advertising, and the rest of the internet, you can make your brand or product known. Make use of a blog to exp...
idea/invention. Sure, many have done just this, but far more hugely successful businesses simply copy an existing business idea. How many companies do you think there are selling shoes, car servicing, food, flowers, pet food, anything else you can think of, ask yourself, are they making ...
Amazon invests in programs and tools that empower and support small businesses in Amazon’s store—whether you are brand new to selling with Amazon, or are a tenured seller.
What’s my unique selling point? Who are my potential competitors? Carving out a distinct niche fosters deeper customer relationships. It can also reduce competition, especially if your specialization is unique and sharply defined. Moreover, such a clear focus boosts your business's visibility and...
Supporting growing businesses - the role of business mentors There is a need for effective support mechanisms for high growth entrepreneurial businesses, the entrepreneurs, typically, know they need help with specific challenges such as selling and fund raising and they can certainly benefit from ......
All SBOs will eventually exit their businesses. Some eventually sell, while others transfer ownership to family members. Selling or transferring ownership is often a complex process requiring experience with business valuation while thinking ahead to the effects of the sale on employee benefits and taxe...