utilitariangrounded theoryThe marketing and consumer behavior literature has long used the categorizations of 'hedonic' and 'utilitarian' to distinguish among various types of goods and services. Previous research has shown that consumers perceive these two categories of goods and services differently and...
The results of this study indicate that utilitarian and social values dominate adoption decisions, whereas the impact of hedonic value in MDS acceptance is ... B Kim,I Han - 《Journal of Information Technology》 被引量: 80发表: 2009年 The Influence of Hedonic Values on Consumer Behaviors Summa...
Fashion: Hedonic vs. Utilitarian: A Study of Fit Issues of Women's Ready to Wear and an Examination of the Technology Acceptance Model for Consumer Adoption of 3D Body Scanning for Improved Fit of Denim 来自 commons.emich.edu 喜欢 0 阅读量: 48 作者: Aimee Rzepka ...
Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods.People want to have fun, and they are more likely to have fun if the situation allows them to justify it. This research studies how people's need for justifying hedonic consumption drives two choice patterns that are ...
It has been suggested theoretically that consumer attitudes have distinct hedonic and utilitarian components, and that product categories differ in the extent to which their overall attitudes are derived from these two components. This paper reports three studies that validate measurement scales for these...
: country-of-design and country-of-manufacture effects. Effects of COD and COM are proposed to be contingent on product type (i. e., utilitarian or hedonic nature). This research investigates consumer perceptual differences of product evaluation in a 2 COD valence: favorable COD image vs....
Along with the central economic-utilitarian concept of low-prices, a hedonic-festive element arises as an essential attribute of the consumer's behavior. In this sense, individuals make their purchases guided by a need for usefulness, but there is also pleasure in the activity of shopping itself...
This study aimed to measure and describe differences in consumer shopping behavior between Thailand and Indonesia regarding hedonic and utilitarian values. Methods: This study employed a quantitative, descriptive, crosssectional survey conducted among consumers residing in Indonesia and Thailand. The ...
Drawing on the value-belief-norm theory, we propose that hedonic and utilitarian shopping values are linked with consumer skepticism toward green advertising and eco-friendly consumption behavior...doi:10.1007/s11846-018-0286-zCheng, Zhao-Hong...
Its unique methodology and contextual focus make a significant contribution to the fields of technology adoption and consumer behavior, addressing a notable gap in existing literature and enhancing understanding of mobile payment systems in emerging economies. The paper will begin with an extensive ...