Health Related Messages in Advertising : A Comparative Study of Prime-Time Television Commercials Broadcast in 1992 and 1998Television is the primary source of nutrition and health information for most Americans. However, little research has investigated the health information embedded in TV broadcasts....
Advertising in health and medicine: using mass media to communicate with patients Background: Advertising-a marketing communications method involving the paid use of mass media to deliver messages to desired audiences-represents one of t... JK Elrod,JL Fortenberry - 《Bmc Health Services Research》...
The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising 来自 Semantic Scholar 喜欢 0 阅读量: 36 作者:Sundar, Aparna,Kardes, Frank R,Wright, Scott A 摘要: Although merely repeating a product claim does not influence the objective validity of the...
The extent to which negative, fear-evoking messages represent effective persuasive strategies remains a contentious public and empirical issue. Nevertheless, negative, fear-based appeals represent a frequently used approach in Australasian road safety advertising. The authors conducted a series of focus ...
The total area of ad vertising space devoted to these products was substantially greater than the area devoted to health promotion messages, as was the amount of money spent on advertising them. While it is recognised that the advertising of health promotion messages may have a limited role in...
In 1939, photographer Ilse Steinhoff published a photograph album of her 1937 trip to the former German colonies of Southwest and East Africa. Through a cl... W Sandler - 《Journal of Womens History》 被引量: 1发表: 2013年 Health, Weight, and Fitness Messages in Ebony and Essence: A Fra...
Those of us working in public health are not always successful at describing what we do and why we do it, often assuming that long, technical reports or complicated statistics are enough to get our messages across.MORE Email ***@hotmail.co.uk Twitter Followers 1.7K Frequency 8 posts/year...
This study employs a cognitive response approach using non-directive probes rather than direct questions to assess the effects of advertising knowledge and the presence of a cue on thoughts produced by 9 to 10-year-old children while wat... M Brucks,GM Armstrong,ME Goldberg - 《Journal of Con...
beef industry has faced a long term structural change, which has resulted in consumers shifting from beef to chicken. This... OL Flake - Paper Presented at Aaea Meeting 被引量: 43发表: 1999年 The impact of communicating conflicting risk and benefit messages: An experimental study on red meat...
Understanding Oncologists: The Common Themes Behind Survival-based Advertising Oncologists want to see themselves as enabling both patient and drug success. Whether it is through advertising, or public relations, or medical education – it may be imperative to keep them in the picture in order to...