(2010), "Food Health Branding: The Role of Marketing Mix Elements and Public Discourse in Conveying a Healthy Brand Image," Journal of Marketing Communications, Vol. 16, No. 1-2, pp. 69-85.Polymeros Chryso Chou.Food health branding: The role of marketing mixelements and publicdiscourse in...
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Packaging of healthy and unhealthy food products for children and parents: the relative influence of licensed characters and brand names. J Consum Behav. 2010;9(5):393-402. doi:10.1002/cb.326Google ScholarCrossref 119. Pettigrew S, Tarabashkina L, Roberts M, Quester P,...
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