Before it was just Max, it was HBO Max — before that it was just plain old HBO. And it was a huge deal. Well before the era of “Game of Thrones” and “Westworld,” HBO (which stands for Home Box Office, though it’s been a long time since anyone has referred to the service...
There’s a lot to unpack and the worry here was that it would be 1,000 words deep just talking about the ugly typeface of the HBO Max logo and not all the other stuff that the name choice (and the vague announcement) portend. But actually, it’s pretty easy just getting the l...
This logo, like the original HBO logo, is far more intricate than necessary. The rectangle carrying the HBO is unneeded, and the “max” is way too large in comparison to the size of the HBO logo. The larger “max” indicates that the platform will prefer programming outside of HBO’s ...