Determination of sample size using a purposive sampling. The approach used in this study is the Structural Equation Model (SEM) with a Smart-PLS analysis tool. The results of this research show that the perception of the company brand have a positive and significant effect o...
Finally this study found that consumer satisfaction perfectly as a mediating variable of service quality effect the repurchase intention. Key word: serce quality; consumer satisfaction; price reference; repurchase intention.KADANG, HendrikusDr. BM. Purwanto, MBAKadang, HendrikusUniversitas ...
PENGARUH CITRA MEREK, PENGETAHUAN PRODUK, LINGKUNGAN SEKITAR, POTONGAN HARGA DAN KUPON PADA NIAT BELI ULANG PRODUK REVLONAt present time, the business growth competition is very tight, so the strategy to maintain or even to improve the numb...