Determination of sample size using a purposive sampling. The approach used in this study is the Structural Equation Model (SEM) with a Smart-PLS analysis tool. The results of this research show that the perception of the company brand have a positive and significant effect o...
Pengaruh Kualitas Jasa Penerbangan, Kepuasan Konsumen dan Referensi Harga pada Niat Membeli UlangThis study aimed to examine the effect service quality, consumer satisfaction and price reference to repurchase intention. Passengers of Garuda Indonesia and Lion Air airlines are the objects o...
PENGARUH CITRA MEREK, PENGETAHUAN PRODUK, LINGKUNGAN SEKITAR, POTONGAN HARGA DAN KUPON PADA NIAT BELI ULANG PRODUK REVLONAt present time, the business growth competition is very tight, so the strategy to maintain or even to improve the numb...