Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book...
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书评 媒介管理与经济的新发展曾国峰*书 名: Handbook of Media Management and Economics编 者: Alan B. Albarran, Sylvia M. Chan-Olmsted and Michael O.Wirth出版日期:2006年出版社: Mahwah, NJ: Lawrence Erlbaum Associates* 作者曾国峰为政大广播电视学系助理教授,e-mail:tsengkf@nccu.edu.tw。从书名即可...
Handbook of Media Management And Economics 2024 pdf epub mobi 电子书 图书描述 This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topi...
, Handbook of media management and economics. Mahwah, NJ: Lawrence Erlbaum Associates.Albarran, A. B., Chan-Olmsted, S. M., & Wirth, M. O. (2006). Handbook of media management and economics. Mahwah, NJ: Lawrence Erlbaum Associates....
传媒转变与管理中心(MediaManagementandTransformationCentre)主任,经济系教授.皮卡特教授是世界传媒经济学大会的创始人,以及《传媒经济学刊》(TheJournalofMediaEconomics)... 美 皮卡特 Picard, Robert G - 人民邮电出版社 被引量: 88发表: 2006年 电视媒体人力资源管理问题及对策研究 人力资源管理问题对策内蒙古电视台...
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[Handbook of Media Economics] Volume 1 || The Role of Media in Finance Being published as a celebration of the 60th anniversary of John von Neumann's "Theory of Self-Reproducing Automata," this handbook attempts to provide a u... PC Tetlock 被引量: 0发表: 2015年 Handbook of the Econom...
The Handbook of Gender, Sex and Media offers original insights into the complex set of relations which exist between gender, sex, sexualities and the media, and in doing so, showcases new research at the forefront of media and communication practice and theory. Brings together a collection of...