The article reports on the Magical Moon women's perfume to be launched by Hanae Mori in September 2006. The product is estimated to do about $5 million in retail sales the first year in limited distribution. The form...
The article examines perfume brand Hanae Mori Parfums' decision to launch a men's cologne called HiM in fall 2012. Topics include president of fragrance licensing at Hanae Mori licensee International Cosmetics & Perfumes Inc (ICP) Thomas Saujet's explanation for why the brand is launching a ...