I’d first had success driving growth at the online game pioneer Uproar, growing the site to one of the 10 largest on the Web, with more 5.2 million gamers at the time of IPO in March of 2000, all in the face of an aggressive push into gaming from Sony, Microsoft, and Yahoo! 2...
During the scaling phase, start-ups make the deliberate decision to accelerate their growth (often to a considerable degree). As a result, start-ups experience two types of growth: First, there is internal growth in terms of the company’s resource pool. This means that start-ups hire addit...
针对这些地方,有必要再次强调一下,虽然 growth hack 现在是一个很火很性感的概念,但是growth hack里面的很多技巧并不适合创业公司(特别是上线还没超过半年,各种功能形态还不稳定的产品)。 系统说来: 首先看 Chamath (Facebook growth 的首位掌门人)在一次演讲中给出上图一样的关于 growth hack 的归纳。对于初创...
Sean Ellis。出生于美国加利福利亚州亚纽波特海滩。于1994年毕业于加州大学戴维斯分校。他曾担任LogMeIn和Uproar的市场总监。担任Dropbox、Lookout和Xobni的营销人员。代表作:《Hacking Growth》、《Startup Growth Engines》等。部分目录1. Chapter One: Building Growth Teams2. Chapter Two: Determining If Your Product...
The product-market fit survey (a Sean Ellis test) is the brainchild of Sean Ellis - a marketing guru and the author of Hacking Growth, whose approach to business growth propelled the market success of companies like Airbnb, Facebook, and Dropbox. What Ellis found out is that what it take...
In 2010, Sean Ellis, entrepreneur, and tech investor addressed the need to find new ways to engrave big-data analysis and continuous learning in the strategy definition process. He developed the concept of growth hacking which he defined in an interview with Ryan Holiday as “a process of rapi...
“Sean Ellis”提出上面关于公司发展的三步:满足市场需求 --> 转型增长 --> 增长。也就是说,任何产品和创业在开始的半年或者一年期,都是在一种天马行空或者问卷调查式的摸索当中。产品随时可以根据市场的变化而变化,或者直接推翻重来。所以growth hack的很多手法在最初的产品迭代中显得鸡肋而又浪费资源。历史的事实...
英文原版 Hacking Growth 增长黑客 如何低成本实现爆发式成长 Sean Ellis 精装 英文版 进口英语原版书籍 Sean Ellis founder of Gr 著 京东价 ￥ 降价通知 累计评价 0 促销 展开促销 配送至 --请选择-- 支持 - + 加入购物车 更多商品信息 瑞雅进口图书专营店 店铺星级 商品评价 4.3 低 物流履约 ...
The term “growth hacking” has evolved in business literature over time. Sean Ellis, an entrepreneur, tech investor and the author of the bestselling book ”Hacking Growth,“ has emphasized the importance of instilling a data-driven mindset in marketing decision-making processes. This involves ...
And that is what set the scene for the origin of the term “growth hacking.” Andrew remembers hearing it for the first time sitting at brunch with Sean Ellis. “Sean was already working with startups like DropBox and EventBrite. But whenever anyone tried to connect him with entrepreneurs,...