Book Reviews : CORPORATE STRATEGY (REVISED EDITION) H. IGOR ANSOFF Penguin (Harmondsworth) March 1988. Paperback. 284 pp. ISBN 0 14 009112 2 拢5.95 DEVELOPING BUSINESS STRATEGIES (SECOND EDITION) DAVID A. AAKER Wiley (Chichester) 1988. Hardback. 364 pp. ISBN 0 471 60296 5 $24. 95 ...
Ansoff, H. Igor (1918–2002)H. Igor Ansoff was the prominent reference in the corporate strategy field, especially during the 1960s and 1970s. His bestselling Corporate Strategywas the first book to give a conceptual framework...doi:10.1057/978-1-137-00772-8_616Alain Charles Martinet...
作者: Alain Charles Martinet 摘要: H. Igor Ansoff was the prominent reference in the corporate strategy field, especially during the 1960s and 1970s. His bestselling Corporate Strategywas the first book to give a conceptual framework... DOI: 10.1057/978-1-137-00772-8_616 收藏...
(ESOs)1.IntroductionWithoutadoubt,H.IgorAnsoffoccupiedfirstplaceincitationindexinthestrategyandstrategicplanningfieldduringthe1960sand1970s.Onlyinthe1980swouldMichaëlPortertakeoverthetoprank.ThisprominentinfluencefortwentyyearswasentirelylinkedtotheworldwidesuccessofAnsoff'sfirstbook,CorporateStrategy[1]...
H. Igor Ansoff was the prominent reference in the corporate strategy field, especially during the 1960s and 1970s. His bestselling Corporate Strategy was the first book to give a conceptual framework and tool box for
Igor Ansoff1s Strategic Management Systems and the efficacy of use of each of its components relative to the formulation and implementation of corporate level strategy in for-profit, not-for-profit, small and medium sized enterprises. Based on empirically validated research and industry supported ...
Igor Ansoff's Strategic Management Systems and the efficacy of use of each of its components relative to the formulation and implementation of corporate level strategy in for-profit, not-for-profit, small and medium sized enterprises. Based on empirically validated research and industry supported ...
Igor Ansoff's book Corporate Strategy was the first to document a theory of strategic planning, and in doing so, ignited a lasting preoccupation for the profession: aligning an organization's people practices with its corporate strategy.Beagrie...
Ansoff, H. Igor (1918–2002)H. Igor Ansoff was the prominent reference in the corporate strategy field, especially during the 1960s and 1970s. His bestselling Corporate Strategywas the first book to give a conceptual framework...doi:10.1057/978-1-349-94848-2_616-1A. Martinet...
One of most influential writers on strategy in the last half of the 20th century is Igor Ansoff, whose treatise on Corporate Strategy set out a practical methodology for successfully formulating and implementing strategy. The essence of Ansoff's work is\nthat most strategic decisions are made ...