创立10年估值约20亿元,Goop进军大众美容市场 日前,Gwyneth Paltrow(温妮丝·帕特洛)凭借Goop在CFDA颁奖典礼上获得亚马逊颁发的创新奖。这位奥斯卡得奖女演员的创业生活方式品牌Goop因其富有远见,在品牌、营销、社交媒体、客户参与、性能或产品开发方面引领技术和创新,帮助塑造当今客户的购物方式,而荣获这一荣誉。 Gwyneth还...
创办Goop 的想法源自 Gwyneth Paltrow 本人十分喜欢“安利”这件事,在意大利拍摄《The Talented Mr Ripley(天才瑞普利)》期间,她问工作人员当地哪里的意式冰淇淋最好吃,在伦敦拍摄《Shakespeare in Love(莎翁情史)》期间,她会问工作人员哪家的咖啡最好喝,在巴黎就想知道哪里能找到最好的脱毛蜜蜡,柏林哪家的按摩又不容...
Gwyneth Paltrow captioned the clip. "We set out to make the perfect addition to our goopgenes family- the all in one nourishing face oil."Speaking about the product she added, "This product is a miracle, it’s made with the retinol alternative, bakuchiol, which is clinically proven to.....
Although Paltrow eats her protein-packed lunch at around noon or 12:30 p.m., she’s not immune to the afternoon snack time slump. “At about three or four, I hit the snack cupboard at the Goop office,” she said. Her desk snack of choice is cashews, pretzels or “something salty...
Gwyneth Paltrow, founder and CEO of Goop, and Alison Loehnis, president of Net-a-Porter and Mr Porter, hosted a brunch in Los Angeles on April 27 to celebrate the Goop x Net-a-Porter partnership and Mother’s Day.
No matter how breakneck Gwyneth Paltrow’s day is, her foolproof beauty routine can take her from the office to the party in a matter of minutes. From the secret to youthful skin, to a toxin-free bold red lip and an all natural fragrance that leaves her smelling smarter, watch how the...
Gwyneth Paltrow's goop quickly settled a consumer protection suit accusing the lifestyle brand of unsubstantiated medical claims regarding its vaginal eggs and a flower essence for $145,000, a group of California prosecutors said. "Goop made unsubstantiated claims about three products — the Jade ...
Jade eggs to detox your vagina, moon dust smoothies, "conscious uncoupling" -- Gwyneth Paltrow's lifestyle website Goop has made quite a splash over the years. The actress' site has spawned brick-and-mortar stores and books, and now Paltrow is teaming up with Vogue editor Anna Wintour ...
Goop's products and endorsementshave been questionedin the past for misinformation in the interest of financial gain. The words "dangerous," "scared," and "unregulated" come up in the trailer. And this is neither here nor there, but theshow posterappears to feature Paltrowas a jade egg. ...
this is our new goop glow lotion. so this is like a light moisturizer that you can put on. it just gives your skin an amazing little pick-me-up. just a nice glow. i really wanted to start making beauty products because at the time there really wasn't a lot available that was kind...