String tension is determined by its core-to-wrap ratio, which can vary greatly among manufacturers. This can create multi-pound differences between brands and an illogical EQ within any given set. Santa Cruz Strings are engineered to put the exact tension on each string to create the appropriate...
Megadeth's Dave Mustaine has almost always played a Flying V guitar, and thus has partnered with several guitar manufacturers for his own version of the instrument — Gibson, Epiphone, Dean, Jackson and Kramer. His modified version of the Flying V feature an Explorer headstock, making them a ...
Recent guitar and recording technologies offer new modes of agency for hobbyists, professionals, performers, retailers, and manufacturers. This project investigates how guitarists adapt to online exchange.;I apply Actor-Network-Theory's methodological and ontological perspectives to communities constituted ...
Joe Lamond is the president and CEO of NAMM, the National Association of Music Merchants, a global not-for-profit 501(c)(6) trade association representing more than 10,000 manufacturers and retailers of musical instruments and professional sound products. The association’s mission is to strengthe...
Partnered with industry-leading manufacturers like Fender, Gibson, Taylor, Martin, Music Man, Paul Reed Smith, Marshall, Vox, Ampeg, Mesa, Orange, Kemper, Yamaha, Nord, Hammond, Korg, Wurlitzer, Rhodes, DW, Ludwig, Pearl, Gretsch, Tama, Camco, Ayotte, Brady, Zildjian, Meinl, Paiste, Sabia...