In 2023, it’s estimated that3.5 billion people will use social media networks worldwide. That’s almost 40% of the globe’s population. With those kinds of figures, it’s no surprise that businesses put so much effort into social media marketing. If you’re just starting out on your so...
Social media marketing is a form of digital marketing that involves promoting your brand, product or service on social media channels. It consists of posting “content” (e.g., images or videos) on platforms like Facebook, Instagram, X, LinkedIn, TikTok, Snapchat and more. Brands of all s...
Social media marketing is a dynamic and cost-effective strategy that involves leveraging various social platforms to promote products or services. This approach allows your business to reach a broad audience without the hefty price tag associated with traditional marketing channels. Additionally, social m...
Core Pillars of Social Media Marketing There’s no doubt about it: these days, your business needs to be on social media, and you should concentrate at least some of your marketing efforts (and budget) on your social media strategy.
There’s more to social media marketing than posting on Facebook and X (formerly Twitter) a few times a day. If you want to build your brand, engage your prospects, improve your SEO, and increase sales, it takes time and work. A comprehensive social media strategy will help, too. But...
Facebook and Twitter and LinkedIn, oh my! There are a myriad of social media platforms for a small business owner to consider, and a different approach to undertake on each. This guide will help you to understand all the ins and outs of social media for
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Your social media technology stack Like most marketing, social media marketing is improved both in process and measurement by the technology you use. Discover how to choose a smart tech stack by carefully evaluating each tool and its capabilities, and find out how to avoid a “Frankenstack”—...
Your social media technology stack Like most marketing, social media marketing is improved both in process and measurement by the technology you use. Discover how to choose a smart tech stack by carefully evaluating each tool and its capabilities, and find out how to avoid a “Frankenstack”—...