I rely heavily on my creativity when it comes to creating text ads and image ads (so I can stand out from the competition) as well as landing pages. The creativity you use in AdWords should be fueled by your analytical side – that’s whereGoogle Analyticscomes in! – to help you make...
This code is a slightly modified version of the code that Google Analytics uses to monitor site traffic, and can be generated within Google Analytics or within AdWords dashboard (which we will discuss below). The difference between whether you place codes from AdWords or Analytics is: ...
Google Analytics Reporting within the AdWords Interface Google Website Optimizer The Google AdWords Keyword Tool The Google AdWords Traffic Estimator The Google AdWords Placement Tool The Google AdWords Contextual Targeting Tool In this post we’ll walk through how to get the most out of the Google ...
The highest bidder does not always win the auction. Google also evaluates the relevance and quality of each ad. An ad more relevant to your visitors might win over a higher bid. This ensures that the ads displayed are useful to your audience. Which can lead to higher engagement and earnings...
Smart Goals are interesting. It was a feature made for AdWords users, but thegeneral consensusin the analytics community is that they’re useless or misleading. Essentially, they’re for those who don’t set up conversion tracking and want to leverage Google’s network of anonymized data to ...
Google Analytics 4 (GA4) is the latest version of Google's web analytics platform that provides insights into how users interact with your website. It is designed to be more user-friendly and feature-rich than previous versions and offers a range of tool
Where is my Google Ads account number? Your Google Ads account number pertains to your customer ID. It’s a unique number given to users to identify their Google Ads accounts. You can also use this customer ID to connect your account with other Google products, like Google Analytics. ...
Google Ads (previously known as Google AdWords) is an online advertising platform that lets you advertise your products or services across Google’s online properties. Such as its search engine, partner websites, and YouTube. Here’s what the Google Ads overview dashboard looks like: ...
Right off the bat, let’s take away the parts that you don’t have to worry about. For the most part, I only look at 3 sections of Google Analytics on a regular basis. They answer 3 of the most important questions any blogger will have. Who, how, and what. ...
In this manual I’m going to take you on a journey through the entire Analytics package. If it’s your very first time ever using Google Analytics, don’t worry – I’m even going to start from the very beginning and show you how to install it on your website, before diving into w...