GO-TO-MARKET STRATEGY(GTM STRATEGY,进入市场策略)指产品/服务进入市场前所采取的计划,而这计划由你的愿景、目标与商业模式所衍生而来,包含找出你的利基、目标客群、了解自己的竞争优势等。而GTM的目的是产品发布会前,提供一个详细的产品/服务蓝图向你的用户、投资人说明其价...
GTM Strategy 的定义和含义推出产品所需的所有步骤,包括工程,法律,新闻,销售和营销要求。 例子: The startup CEO was working on the GTM strategy for the new product.根据国家/地区的单词用法: "GTM Strategy" 世界上许多国家都使用商务英语。 本网站上的某些单词和短语在任何使用商务英语的地方都能理解,但...
名词解释: 进入市场策略(Go-To-Market Strategy,简称GTM) 在高度竞争和不断变化的商业环境中,一个明确且精心策划的进入市场策略(GTM)对于企业的成功至关重要。GTM不仅仅是一种战略,更是一种以客户为中心、以市场需求为导向的全方位规划。 作为一种战略,GTM的核心在于确定目标客户群体,并深入了解他们的需求、偏好和...
市场营销的GTM策略(Go-to-Market Strategy)是企业在推出新产品或服务时所采取的一系列计划和措施,以达到市场推广和销售的目标。GTM策略是帮助企业快速将产品或服务引入市场,并与目标客户建立有效联系和销售的关键。 首先,一个成功的GTM策略需要对目标市场进行充分的研究和分析。企业需要了解目标市场的潜在客户,包括他们...
概念解释:2B:以企业作为客户的商业模式。SaaS:Software as a Service,云计算服务的一种。GTM 策略:GO-TO Market Strategy ,描述的是企业以何种方式获取客户的策略。 商业,有的时候还挺有意思,一些业务,在…
互联网圈子痴迷于产品市场匹配(product-market fit),但看看近代商业上最伟大的成功故事,都有一个共同点:精准的市场进入战略(go-to-market strategy)。 从Atlassian 到 Slack 再到 Afterpay,go-to-market是最终获胜的方式——即使不是第一个进入市场。在创业旅程中,寻找“product-market fit”是第一优先,但找到 “...
Created from your growth strategy, our GTM experts develop an analytically-driven and highly tailored commercial value creation plan your team can act on. Why It's Your Best Choice Not just theory – proven practice Our team is composed of experienced GTM practitioners with hands-on experience...
A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding. GTM is often associated with product launches, but it can also be used to describe the specific steps a company needs to take in order to guide customer ...
A go-to-market (GTM) strategy is a plan that details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive advantage. A GTM strategy includes tactics related to pricing, sales and channels, the buying journey, new product or...
A go-to-market strategy allows you to bring a new product to market with proper preparation and forecasting in place. Learn how to use a GTM strategy.