It is essential to align your sales and marketing teams, focusing on a shared plan and goals. Collaboration between the two is vital for a company's growth and for improving conversion rates at every stage of th
Step 1: Decide Monetization Strategy Will this be: Bundled into an existing plan? An upgrade or add-on? Part of a new pricing tier? Step 2: Run a Value Assessment Ask: Who benefits most from this feature? Estimate impact on productivity, revenue, or cost savings. Step 3: Choose Rollout...
The question, how companies can integrate sustainability into their core business, is gaining more and more traction in the public debate. In order to answer the question, one should consider that sustainability can only be real, if it coming from inside
“The Guardian is committed to a “digital-first” strategy and in order to support this, we are seeking aHead of Growth Hackingto manage a virtual, cross functional team focused on GNM’s growth hacking plan.This role is responsible forfinding innovative ways to accelerate adoption, use, and...
The data below is a few years old but demonstrates, even then, how important APIs are to the social space. Source:API Frenzy – SlideShare Apps like iAlien and TweetDeck, mobile clients for Reddit and Twitter, only came into existence thanks to open APIs from the two sites. Reddit didn’...
Related articles Shein’s marketing strategy: From a U.S.-China focus to global expansion China’s winter apparel market: What Chinese wore for their “New Year Battle Outfits” (新年战袍) © 2010 - 2023 - Daxue Consulting China.
Weibo, more or less a Twitter-Facebook hybrid, is run by technology company Sina Corporation. Its active users have grown from 300 million in 2012 to462 millionin 2019. Many companies use weibo for marketing purposes such as to increase brand awareness and top-of-mind awareness etc. It has...
Growth Hacking Tip #15: Send emails from a real person Rather than sending emails from info@yourcompany.com or even “Tom at Company”, send them from real people with their first and last names. We’ve found people respond better to actual people when compared with generic company emails....
Slideshare Presentation Email Newsletter Highlights Repackagingmultiplier effect means you create an expanding library of content from each interview conducted. 5. Expand Brand Visibility Influencers want to spotlight occasions where they contribute expertise. As such, they actively promote interviews featuring...