Churn Rate→ Percentage of Lost Customers (%) Customer Concentration→ Percent Revenue Contribution (%) GMV Calculator We’ll now move to a modeling exercise, which you can access by filling out the form below. Get the Excel Template! First Name * Email * Submit By submitting this form...
Net Revenue Retention (NRR) Rate, also known as Net Dollar Retention (NDR), is the percentage of recurring revenue retained from existing customers in a defined time period, including expansion revenue, downgrades, and cancels. This churn metric gives a comprehensive view of positive as well as...
AOV = Revenue / Total Number of Orders 5. Conversion Rate It is one of the most important financial metrics for eCommerce websites. In addition, the conversion rate is an important metric that demonstrates how well your website converts visitors into customers. Conversion Rate = Number of Tra...
Only gives part of the picture.On its own, GMV does not correctly reflect the financial health of a company. To avoid getting a false picture of the financial health of your ecommerce business, consider these crucial factors: Conversion rate (CVR) Churn rate Average order value (AOV) Cart ...