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Supermarket Advertising: Displays in supermarkets or drug stores, including on carts, shelves, and receipts. Coverage: Supermarket advertising company offers ads in over 250 cities, utilizing various in-store techniques. Effectiveness: Wide range of advertising options including cart, shelf, and receipt...
Wendy’s founder Dave Thomas opened the company’s first restaurant in 1969 in Columbus, Ohio, and named it after his daughter. Its advertising campaign in the 1980s, featuring a customer looking at a competing company’s hamburger, popularized the phrase“Where’s the Beef?”and boosted compa...