Comparative shopping can also be taken to the next level: if the customer looks at four different brands, the store can track time spent in a certain aisle and reach out with tailored offers. After the visit, the sto...
dimensions that they particularly value. A host of Bain surveys of more than 35,000 consumers across Europe, the US, China and Australia found that beyond a reasonable price, shoppers value high-quality and abundant fresh food, a convenient in-store experience (such as one-stop shopping and ...