Canada is increasing accountability for environmental claims by explicitly requiring companies to substantiate claims promoting the environmental benefits of their products and business activities.BillC-59 (which received royal assent on June 20, 2024) amended theCompetition Actto establish standards for asse...
Canada, France, Singapore, United Kingdom April 28 2022 Across several jurisdictions, eco-advertising and green marketing campaigns have become commonplace among businesses of all sizes and in all sectors. Understandably, advertising the environmentally-friendly attributes of a product or service – ...
“While the passage of Bill C-59 is a significant step towards clamping down on rampant greenwashing in Canada, gaps remain that will make it challenging to hold companies to account,” said Jemec, with Ecojustice, in a statement. That includes the kind of proof that companies will have to...
The Sustainable Forestry Initiative (SFI) certifies 115 million hectares of forest within Canada’s borders for companies. In acomplaintfiled to Competition Bureau Canada, environmental groups allege the SFI’s claims of sustainability are “false and misleading” because it has “no rules...
This article examines net zero greenwashing using the case of Pathways Alliance, a coalition of six companies representing 95% of oil sands production in Canada, one of the world's largest oil reserves. Drawing on a corpus of documents (n=183) spanning a two-year period, including materials ...
The Sustainable Forestry Initiative (SFI) certifies 115 million hectares of forest within Canada’s borders for companies. In acomplaintfiled to Competition Bureau Canada, environmental groups allege the SFI’s claims of sustainability are “false and misleading” because it has “no rules requir...
China doesn’t have a specific greenwashing law, but misleading marketing practices are regulated through advertising and consumer protection laws. In Canada, there aren’t specific greenwashing laws, but there are advertising standards codes, consumer protection acts, The Competition Act and the Tradema...
There was then a general change, with big corporations in particular seeking green credentials and a role as the environmental solution or savior in the manner advocated by the Brundtland Commission, rather than the villain. In particular, companies set out to implement ‘good housekeeping’, which...
Now that you know what is greenwashing, the next question that might come to mind is,whydo companies greenwash? What’s in it for them? The main reason is that you, the consumer, demand a sustainable product that’s made sustainably. ...
The past year saw several companies face major greenwashing scandals with adverse reputational and financial impacts. One such example is DWS Group, accused of reportedly misleading investors for marketing its funds as greener than they actually were. Similarly, H&M was criticized for ...