In recent years, green façades (also called vertical greenery systems) have become increasingly important. Although cities occupy only 2% of the global land area, more than half of the world’s population lives in cities and urban agglomerations. Three-quarters of Europe’s population live in ...
While urban river restoration has become mainstream in the Global North, it remains scarce in Latin America, where most literature focuses on water quality
Green marketing and green finance, such as green financing policies; energy market financialization; government green subsidies; green investment, etc. Environmental, Social, and Corporate Governance (ESG), for example regulatory reforms and policy changes; green financial instruments and investment strategi...
Marketing and brand exist interdependently as eventually, marketing efforts will be reflected in the brand, and be guided by brand (Keller, 1993). When competition becomes intense, firms need to divert their attention to building a competent green brand that succeeds in greening all aspects of ...
1. Introduction Logistics is a process of strategically managing the pro- curement, movement, and storage of materials, parts, and finished goods inventory (and related information flow) through organizations and their marketing channels [1]. On the one hand, the development of logistics can ...
The term “perceived value” was introduced by Zeithaml (1988), who applied to product marketing, referring to the comparison between perceived benefits and risks by consumers, reflecting subjective trade-offs and an overall comprehensive evaluation of the product or service. Farmers are, according ...
Green Dot provides certain support and marketing services for the Card. Acknowledgment of Arbitration. Your Card is being made available and priced by the Bank on the basis of your acceptance of the following arbitration clause. By accepting your Card, you acknowledge that you are giving up the...
Green Wedding Shoes complies with the federal CAN-SPAM Act of 2003. We will not send you marketing messages if you have opted out. You can choose not to receive messages in the future by either (1) following the “unsubscribe” instructions located near the bottom of each email or (2) ...
(1989) suggest that R&D both generates new information and contributes to the enhancement of a firm’s ability to assimilate and exploit existing information, called as ACAP. ACAP includes the firm’s ability to relate and integrate this new external information with its prior information base (...
Most sustainable product marketing employs classic green appeals, which are aimed at making consumers aware of their personal impact on the environmental state. Green appeals can refer, for instance, to the positive consequences of engaging in an environment-friendly behavior or to the negative consequ...