A commitment to green strategy for smaller manufacturing enterprises, as defined by the public and consumers, requires major changes often leading to reexamination of objectives and goals and, more specifically, marketing strategies鈥doi:10.1142/9781786344816_0003George Tesar...
background of low carbon economy. The external environment of enterprises will become more conducive to the implementation of green marketing. The introduction of low carbon index into the green marketing management can let the green marketing in the enterprise 绿色营销是重要营销趋向在低碳经济之下背景...
Abstract: green marketing is a major trend of marketing. China is a big vegetable producing country. It is of great significance to do a good job of Vegetable Marketing in today's market. This paper combines green marketing with vegetable industry in China, and discusses green marketing strategy...
This chapter presents the fundamentals of "green" marketing by drawing on traditional marketing theory as well as research focused on green marketing context. It discusses five critical areas in green marketing. The first critical area stems from green marketing theory and practice that examines the ...
Green Marketing as an area has not been a recent activity. If critically examined our ancestors had been involved in different ways to nurture and maintain the environment since a very long time. One may think of the various products required in our day-to-day life that were being manufacture...
The undertaken research examines the impact of green attitude, green customer value (e.g., environmental image and perceived value), and green marketing mi
Explore the world of Green Marketing with our comprehensive guide. Understand the concept, reap the advantages, and gain inspiration from real-life illustrations.
As green marketing strategies become increasingly more important to firms adhering to a triple-bottom line performance evaluation, the present research seeks to better understand the role of “green” as a marketing strategy. Through an integration of the marketing, management, and operations literatures...
求《Green marketing status,problems and countermeasures》 这篇文章的出处及作者1 Chinese enterprises Green Marketing StatusGreen marketing refers to the concept as part of its environmental management philosophy,with the green culture values,to eliminate
(1993). Environmental marketing: Positive strategies for reaching the green consumer. New York, USA: McGraw-Hill Companies. Google Scholar Elkington, J. (1994). Toward the sustainable corporation: Win-win-win business strategies for sustainable development. Califoria Management Review, 36(2), 90...