Powerful stories and loyal fans, of course! As the guest speaker at our recent APAC Marketers’ Meetup, sports marketing mastermindKim Andersonshared storytelling insights from the 2023 FIFA Women’s World Cup, co-hosted by Australia and New Zealand. With an audience of two billion fans globally...
This Western revenge classic is filled with gritty performances and powerful storytelling that will captivate audiences. Released: 2010 Directed by: Joel Coen, Ethan Coen Dig Deeper Behind-The-Scenes Stories From Both Classic Versions Of 'True Grit' Also ranks #1 on 16 Reboots And Revivals That...
由第四段中的“In 1897, he headed for Alaska. He didn't find gold, but he discovered something even more valuable. He discovered that people enjoyed listening to the stories he made up. London entertained (使……快乐) the miners with story after story. Later, using his experiences during ...
For another way to take advantage of the power of storytelling, seek out novel experiences: travel, take a glassblowing class, say yes when your crazy roommate invites you to karaoke night. If you're single and dating, these stories make great first date fodder. And if you're coupled, we...
Stories can reach resistant associates in ways well-crafted advice may not. Stories have a way of circumventing the mind’s logic to capture the imagination. As such, they are great gifts when delivered with care, content and caution. Leaders are great storytellers. Add storytelling to your le...
narrative is executives’ second most-valued feature in thought leadership — only 1 percentage point behind credible research. Strong storytelling is a powerful way to make an audience care about what you’re saying, and if you don’t tell your stories well you’re missing a massive ...
Storytelling is also a great tool for a product manager because stories reach us on an emotional level, rather than an analytical one, and it’s our emotions that propel us to act. If you are trying to persuade a market to try your new product, you will be much more successful by pain...
Great stories can be ruined by clunky writing, so your app description needs to flow smoothly. As we mentioned inApp Store Essentials, be sure to break up your description with headings and bullet points. Avoid emojis, slang, or inappropriate language, and always use proper spelling and grammar...
I appreciated this illustration on unconventional storytelling from Tom Gauld:When talking about adventures, I often relate the plot outlining of blockbuster movies and video games. What if the synopsis of a big summer movie was “So and so had to save the world from evil… and then they did...
WE KNOW GREAT STORIES are the foundation of great communication. It’s not the idea but the story about the idea that begets followers. The question is, are you telling the right story? A leading expert in organizational storytelling, Paul Smith advises us thatmore important than how we tell...