Emphasizes the need for companies to thoughtfully implement return-to-office plans that acknowledge employees’ mixed feelings about working in person again The Great Apprehension Despite a currently robust job market, experts predict that mass layoffs, inflation, higher interest rates, and a shaky econ...
You want to pick a business name that’s simple and easy for customers to search for. If you think of many of the world’s most popular brands — Apple, Nike, and Target, for example — you’ll notice that these companies have very simple names. When you pick a business name, don’...
Coca-Cola and Pepsi have built partnership with world’s famous fast-food companies such as McDonald’s and KFC, this demostrated the great impact of marketing intermediaries. 正确 错误
These companies appear to be more creative and better at finding a name that stands out from the competition: A Hundred Monkeys Igor These companies all sound the same: The Naming Co Brighter Naming Tradebrand Catchword Namebase Lasting Names Name One! These naming agencies have forgettable names...
How great companies make strong marketing strategiesELSEVIERMaking Marketing Happen
This affiliate program boasts partner brands like Etsy, Warby Parker, Reebok, and other big names. Once you join ShareASale, you’ll need to apply to the brands and merchants that you’d like to market. If individual brands approve your application, you can generate affiliate links and keep...
We help good companies become great brands! Strategic Brand Marketing is an award-winning, full-service brand marketing firm in Madison, Wisconsin. Since 2000, we’ve assembled the best creative talent who specialize in creating brand marketing strategies that begin with your story. Although we ...
Many students believe that companies care only about how good or experienced a candidate is in programming languages, software concepts, data structures, or math. However, non-technical experience provides unique ways to showcase who you are, a critical aspect to convey when you apply for a job...
Avoid long names Short names are better than long ones. Even companies with long names do everything in their power to shorten them. For example, IBM sounds a lot better than International Business Machines. Of course, this doesn’t mean that you should choose an acronym to name your busine...
As per theB2B Marketing Outlook Survey, a significant ROI was generated from leads obtained through live events, as reported by nearly one-third of the respondents. But you have to choose the right events to attend for your business. For example, if you have a software company, sending your...