Intuit has a simple yet effective motto: “Do the right thing”. The IT company’s core values focus on positivity and integrity, while its culture is built around diversity. Intuit believes that its employees’diverse life experiencesare a source of power, as they can enrich the company with...
This doesn’t mean every brand has to be an open book, but the slimier a brand seems, the more distance customers will create between themselves and the company. Aim forbrand authenticityto avoid this result. Now that you have five important actions that successful brands adhere to, let’s...
"When Doritos originally launched this campaign nearly 20 years ago, it was the first of its kind, giving fans previously unheard-of creative control and ownership of our brand – and on the biggest advertising stage of the year," said Tina Mahal, Senior VP of marketing at PepsiCo Foods ...
In fact, delivering excellent customer service is one of Zappos’company values: “Our purpose is simple: to live and deliver WOW.” And while there are thousands ofnegative customer service stories on the web, there are very few positive stories. ...
Examples of Email Replies to Customer Complaints Acknowledge a Customer Complaint It's important to acknowledge your customers when they reach out to your company. Even if you don't have an immediate resolution to their problem, let them know their voice was heard and the appropriate contacts hav...
you’ll want to know whether the company values employee happiness and satisfaction. Margolis suggests asking your prospective employer whether it conducts annual surveys and how it addresses the results. “You could also ask the team for which you are interviewing for examples of how the employee...
The design helps tell the founders’ story. At first glance, you get the impression of the company values through imagery, looping video, and a clearmission statement. Scroll down the page: you can see the people running the business and photos of them fishing. ...
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Brand marketing. You’ve probably heard the term thrown around by entrepreneurs and marketers alike. But what is brand marketing, really? […] Read More 3 cool companies join the “No Logo” movement Try to imagine a company with no branding whatsoever. No image other than the items it is...
As the company explains, it’s gone with an expressive, functional voice, and it uses the same tone in-store, on social media, and its website. Starbucks incorporates the same styles of typography throughout too. Take a note from Starbucks and create consistency throughout your food ads, ...