Calling for this type of UGC promotes Apartment Therapy in a way that shows the company to be informative and fun, without bigging up the brand in a way that feels unauthentic. Tips to apply from Apartment Therapy Your UGC doesn’t need to be focused on what your brand does. It’s...
Asana says that “Work works better with Asana” isthe company slogan, and that one version of its value prop is, “Asana helps cross-functional teams overcome their organizational growing pains and ensures that goals, processes, and collaboration can continue to scale.” In 2024, Asana announce...
WaterField Designs makes high-end travel bags and device accessories. In addition to high-quality photographs and elegant copywriting, they also do an excellent job of describing their company values. This includes close engagement with their community of followers and the sharing of numerous revi...
On the other hand, value propositions are longer than USPs and seek to explore the benefits that a company offers its customers on a practical and emotional level. The greatest value proposition examples usually include a headline, subheadline, or short paragraph and a visual to add extra intere...
Here are some great examples of branded content from brands in B2C, B2B, and even SaaS. 1. Thoropass: Scam Hunters What business does an infosec company have creating a “business thriller” podcast? Well, they know alotabout scammers, and their audience enjoys a bit of crime fiction, of...
This guide will walk you through the five actions great brands take, as well provide you with seven examples of great brands. Let’s begin! 5 actions great brands take The following five things are undeniably something all great brands do. As such, use these as a way to increase the effe...
In the near future I'll be posting code examples that compile and run. In case you'd like to follow...Date: 10/02/2006How I Learned to Stop Worrying and Love the VistaToday I'd like to share the fearful tale about a Vista upgrade gone horribly wrong and of my......
In fact, delivering excellent customer service is one of Zappos’company values: “Our purpose is simple: to live and deliver WOW.” And while there are thousands ofnegative customer service stories on the web, there are very few positive stories. ...
People lovelegal videodramas; there’s no such thing as a TV viewing season without them. This innovative training video is a scripted drama based on a real-life company employee who had to deal with the effects of a brutal lawsuit. ...
Our own XM Institute found that consumers who rate a brand’s service as “good” are 38% more likely to recommend that company to others. Real-life examples of great customer service It's one thing to talk about what good customer service is in theory, and another to apply it to real...