A printers’ or publishers’ identifying symbol or emblem. Color balance The relative amounts of process colors used to reproduce an image, either digitally or when printed on a press. Color bars A color test strip that is printed on the waste portion of a press sheet. It helps a press...
Shapes can impart meaning. Think about the octagonal STOP signs; you don’t need to see the word STOP to know what the sign is. Or, the cross symbol that denotes first aid tells you that is a place to get medical help. Shapes impact our world, our feelings, and how ...