A factor analysis revealed five general topic areas that differed in relative importance, the results of which can be used in curriculum development decisions for graduate programs directed toward marketing research oriented students.doi:10.1007/978-3-319-13159-7_107Ralph W. Giacobbe...
The information presented in the online directory was collected during fall 2023 and early 2024 for U.S. News' annual statistical survey of graduate programs. Before contacting U.S. News to request a change to the directory data, please contact your school's institutional research office or the...
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An assessment of the use of partial least squares structural equation modelling in marketing research. Journal of Academy of Marketing Sciences 40: 414–33. [Google Scholar] [CrossRef] Harvey, Lee. 2001. Defining and measuring employability. Quality in Higher Education 7: 97–109. [Google ...
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