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We then added a second step that prompted the customer to ‘Add desserts, drinks, snacks & more from the Gousto Market’. These were the most popular categories in the marketplace, and highlighted the variety of optional extras on offer. By re-positioning the Gousto Market as a step in th...
Gousto’s vice-president of brand Anna Greene tells Marketing Week the campaign is about taking that next step, setting the company apart from the competition, both in terms of offer and brand attitude. Since joining Gousto two and a half years ago, she’s seen awareness of the product leap...