On December 4, 2023, Google releasedVacation Rental structured data. If your website features vacation rentals, adding this new structured data markup to your site can enhance the visibility of your listings on the search engine results page (SERP). History of Vacation Rentals in Search Prior ...
“I think this change at Google reflects the fact that vacation rentals have become core accommodations, not alternative accommodations,” Choate says. “For leisure travel, in fact, vacation rentals are often now the preferred choice with hotels being the ‘alternative’ when the right vacation ...
Through a direct API, travelers can search and book homes managed by Vacasa on Google. The vacation rentals appear in an interactive map alongside hotel results, and when a home is selected, the booking takes place on Vacasa’s website. ...
Simply click on the filter button and select “Vacation Rentals” if you want a full home rental to show up. This is a great option for families or large groups, which can often save a fortune by renting a house rather than booking several hotel rooms. Just as with any normal hotel se...
Another week, and another set of new tests rolled out for the Google Hotel Ads user interface. Our analysts have spotted a new “Neighborhood” section, an update to the deal callout, and a callout that encourages users to look into vacation rentals.
The change comes as the tech giant reports increased interest in smaller, local destinations and vacation rentals throughout the pandemic, with searches for accommodations like “beach rentals” up over 100% globally since last year. Google has concurrently made several other hotel-related updates,...
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Vacation Rentals – at the moment, this type of property is not eligible for a Google My Business Profile. Further details from Google support can be found here. What is the difference between Google Free Booking Links, Google My Business, Google Hotel Ads, and Google Ads? With the launch...
Adding markup support for vacation rentals November Expanding markup support for Organization details, including Logo structured data New in structured data: discussion forum and profile page Upcoming deprecation of Crawl Rate Limiter Tool in Search Console Search Quality Raters Guidelines update List you...
Case Study: Vacation Rentals With a savvy take on automated bidding, this vacation rental company boosted their ROAS from a solid 10X to a stunning 30X. Now that’s smart marketing! Case Study: B2B Healthcare Our B2B healthcare partner experienced a significant boost in their monthly budget,...