Creating this trigger will signal Google Tag Manager to activate its link-tracking functionality. Then go to Variables > Configure (in the “Built-in Variables” section) and enable all Click-related variables. Refresh the preview mode (by clicking the Preview button once again). Now, head to...
Google Tag Manager is a great tool for sending events to GA4 or any other web tracking tool. The built-in functionality can capture many user interactions (clicks, element appearances, YouTube video interactions). However, they will require additional configuration (variables, triggers, etc.) ...
A Google Analytics tracking ID is a unique identifier that’s automatically assigned to each website or app in Google Analytics, a popular platform for tracking user behavior. The tracking ID is used during GA installation. To ensure that user interaction data from your website or app is trans...
Google Ads is a powerful tool for advertisers, but its effectiveness hinges on accurate and efficient tracking. This is where server-side tracking through Google Tag Manager (GTM) comes into the picture, providing a more robust, secure, and faster data processing method than traditional client-sid...
Feature Set: While Google Analytics is a powerful tool, it may not offer all the features such as heatmaps, session recordings, or more advanced conversion tracking that some businesses need. Cost Considerations: Google Analytics is free to use basic tracking, businesses with larger data volumes...
These terms also require Google Analytics users to disclose their use of cookies. You can do this by including a clause similar to this one fromIndeedin your Privacy Policy: Indeed informs users that Google Analytics is in use in order to "improve the functionality of your site." ...
1. Lack of Event Tracking Google Analytics has advanced tracking functionality, and you can configure all kinds of tracking events. For example, I wrote abouttracking visitors who disable JavaScripton Google Analytics andhow to track clicks using the Google Tag Manager. The new Google Analytics 4...
Google Analytics enables you to configure event tracking functionality on your WordPress website to get more insight into user behavior. It answers questions likeDoes the Buy Now! button get clicked more when it’s placed in the center of the landing page or at the end?andAre my visitors hav...
Disabling Google Analytics Cookies: Simple Solution Disabling cookies with Google Analytics is quite simple: make sure you’re using the analytics.js script and set storage to none in the create command (details). That works quite well, but it breaks part of Google Analytics’ functionality. With...
By creating this trigger, we will enable the link-tracking functionality in Google Tag Manager. Then go toVariables > Configure(in the “Built-in Variables” section) and enable all Click-related variables. Refresh the preview mode (by clicking the Preview button once again). ...